Columns
May 6, 2015
Lorre White is founder president/CEO of White Light Consulting
{"ct":"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","iv":"18fe6a155fa6713b587d4e13c02aa83e","s":"149fcbb608d6cc4c"}
Share your thoughts. Click here
Great article. I often wonder why journos cannot match content to target – seems obvious.
Generally the UHNW group needs micro or 1-on-1 marketing which as you point out is expensive.