Yves Saint Laurent, Louboutin, Mercedes and diamond sales – News briefs

December 29, 2011

Louboutin's red sole

Today in luxury marketing –

Needless to say, YSL is having none of Louboutin’s appeal
YSL’s lawyers filed their appellate brief in New York today in response to Christian Louboutin’s appeal of the court ruling in October, according to NY Mag’s The Cut.
Please click here to read the entire article from The Cut

Madrid Fashion Week links with Mercedes-Benz
Madrid Fashion Week has inked “a strategic collaboration agreement” with Mercedes-Benz, which makes the German automaker its main sponsor, according to Women’s Wear Daily.
Please click here to read the entire article from WWD

Diamonds to outpace gold on Asian spending
Diamond prices are poised to rise for the next four years, outpacing gold, as increased spending on luxury goods in China, India and the Middle East outpaces supplies of the precious stone, analysts said, according to Bloomberg News.
Please click here to read the entire article from Bloomberg

Google to challenge Facebook with TV ads
Google, the internet company which once saw traditional advertising as its chief rival, has in 2011 fully embraced television commercials, investing several times more than it did last year as it tries to persuade consumers to swap from entrenched competition to its new social network and web browser, according to the Financial Times.
Please click here to read the entire article from the Financial Times