Research
May 5, 2014
Baselworld 2014 app for smartphones and tablets
By Joe McCarthy
Consumers tend to use smartphones to assist in-store purchases rather than for mcommerce, but many brands have been slow to implement simple features that can maximize this tendency, according to a new report by L2.
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","iv":"fb7aa599d7ec6f87159750ff55c98e69","s":"8862f03c9a1d00e8"}
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