Research
May 5, 2014
Baselworld 2014 app for smartphones and tablets
By Joe McCarthy
Consumers tend to use smartphones to assist in-store purchases rather than for mcommerce, but many brands have been slow to implement simple features that can maximize this tendency, according to a new report by L2.
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","iv":"149a5f2ae4e11eb552bf4cea81b5019a","s":"1e3533d69e213632"}
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