NEW YORK – Any brand can create a social media account, but using these platforms to create a natural extension of the label and leverage social clout to generate sales and loyalty is another matter, according to a speaker at Luxury Interactive 2015 on Oct. 13.
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","iv":"8256817fbc7497d8ed14002b62d62774","s":"b5196e56c0f582ed"}