Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Multichannel

Marketers must continue to view brand through consumers’ eyes

October 29, 2015

Belstaff fall/winter 2015 coat Belstaff fall/winter 2015 coat

 

LONDON – In a perfect world, all of a brand’s marketing activities, including its digital initiatives, would fall under a unified team, according to panelists at Luxury Interactive Europe 2015 on Oct. 28.

To read the entire article, please subscribe or