Advertising
March 24, 2011
By Rachel Lamb
Backed by an email push, French powerhouse Chanel is using actress Keira Knightley to promote its Coco Mademoiselle fragrance with a new short film to drive online sales.
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","iv":"15889fc3ad62b991ef5ce32e5305eaa4","s":"01a4c5ae3b4728eb"}
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