Brands such as BMW, Lancome, American Express and L’Oreal have incorporated iAd banner advertisements into their mobile strategy, but this could mean that they are missing consumers without Apple mobile devices.
IAds, made exclusively for iPod, iPad and iPhone users, appear alongside mobile-optimized sites and applications. But as the gap is closing between affluent consumers with Android and BlackBerry phones and tablets, luxury marketers could be forgetting a huge section of consumers.
“Apple is a powerful force in the mobile space, but still only accounts for under 30 percent of the U.S. smartphone market,” said Wilson Kerr, a Brookline, MA-based location-based services consultant at Location Based Strategy.
{"ct":"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","iv":"6bef3234e8ee2dec6a48a4f3e7eeb555","s":"29a465992e2d166f"}