Mobile
September 6, 2012
By Tricia Carr
Fashion house 3.1 Phillip Lim is enhancing brand print materials and out-of-home ads with an iPhone and iPad application that lets users access exclusive brand content and products upon scanning it with their device’s camera.
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","iv":"b5df8c12302b50c1b0ca24681ccc447c","s":"96cc8d9c27e76f70"}
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