Mobile
September 6, 2012
By Tricia Carr
Fashion house 3.1 Phillip Lim is enhancing brand print materials and out-of-home ads with an iPhone and iPad application that lets users access exclusive brand content and products upon scanning it with their device’s camera.
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","iv":"20983eed2e5af750ef2beaab2bc696e3","s":"c32990f24e4ddbea"}
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