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July 29, 2014
Thomaï Serdari is adjunct associate professor of marketing at New York University’s Leonard N. Stern School of Business
By a Luxury Daily columnist
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PstnCsWIoZawLUBMss7Y7Tw+HHi0Q\/IRhKMxsH4h1J69Ks1AQ6h1IYg+JWA4w7Hr53jrybRJc+22EnO2LcaZRivtmpcQflvwqVgCxuqEgGOCHtz7sgzoFRbfT5pRmtLJKpdP00upLTahJsilyOdD+cv0JDgV4xSEZmiqy0\/xFIAcdouGhF6cXdw5XfsH7txSEUw9h3RKjM2rShUYM7vUJ\/nYQo14a3IgTU52NoUvvQx+iQAGFRhSy0qgdvnre\/UpWhRyhtUfSmDyw9UsuE+84AX8Td5eijllN6Dhghh\/V05we5tyMLfAsmA+n4oh7FKtwOgm7zFC+hXSc4pIk7nFnSK59WLfAK6rYTXXrVPrALKJPUOWqYTigjRobm1gi7T89d2r7bVDxXtjGT013QOqK7Zl9K7miQbDuTf0qNvYtGaICbk5C7WRRUQPUbyF8W6a8tCQ8aelNMK2mRqMRJIn3\/9ZCJocSu2dMc\/AJ9ydKwkyo\/YTcPd57oGPTSaGnNSLwHB0EMxbNyhzu2vz0CD\/ts8wf7ympbQdNcG2Tov4Iw4uNkFaKRYiJgaCtN12LwRxZXftESrXuHXqHTSUpO4XHR+TBQPT3tybMWH9txVjF+rbWVBq3PiAODZuZp5pnTXdJC7vlS7nj+9a4n04jeJaUIMnEyeIc0N8Q8kWngKze2NpWycZ01JRlAk3McdY1HETkkLrSZ2arJcRmwkQdSOAG\/nDfJx1A+rcUqpZ9NOKpqBAycESazxF39ASveRbDA3zQOdx5bXG1rfjVYRBXHrZDh+g4SRtJMlOgrc3DWAKYutn91Yt7VprO+coREu3O0hSdtj\/JlOif00nBGvXFRu3scJ1RdfEqG+nab72aIMy1d4MFNz7Ko29h9xsK1lwpxnTPEQPrE9zQ14tiXNYe8UDMqYeQPHW5yAJQ\/T1vEdq\/qdFnIOHapWH40W\/wRUppVqq0vDv9U+rIbfgKlBNMxNvLqsskfzRpbF72HZ9Il8BGeKcE6aE6+ZB3ur2pfJo9WhoyCDHhhpb323boS4Zv\/DB8F9DyqNOw4hcO9fPam8VPO5aSDxGwedDyfag650soIUHx\/Ds5oI5lLvTzLbY8X9kD\/lEqGYNQuaZV7Sz\/sgFJ7xxPSASrR3jYzpw\/ACy8jw\/J5oiDUMlsmnxiwpy9y3hj9\/kxS11ZVatChIsZsUVfqJmjgOvtulOXs37nTvNafSrbMXI1TbMZWPlRXXoaJdnWQnHg2jyxf6AADxFLx+l6RtULr+8xHuQ7tHtKyTsLV80xjj6ONl5twHjD2\/duXUH+m7lRi\/K\/259YKf7RNmJL9uuTV8xK0fZFqfLNJfEfgiW74OVLRp37iz\/PJEmM5KDuztlRMxXk4drzIncGZcvfDubPbiRB+8uwlOJWizykd4VW8fDUcgt5nHa4X5vShUBtu\/WqBVkmOm3eBkOm4N7EWrxPX5da8CWM\/2ytPehtPsFs\/XkopZU92kN7y1B\/FCX0hI8ElujX9Q+yUvd37V1mSU3CMMFoj0PrtSR2C4yYPZEjOToMENP5qtHB1W6l3vr1bNVxdgiiWF9CFd2yOqhjhOJV+dJ\/nnYPoGZ+YNLd5iQsLscTb38Rb\/TtvZG8LtJsRBGf4JOkZvpaaJ+4lygxG4uzM9IX2Ce1PXA9OFKOunodLfgWpb6IzKFEurvvjS877gr71T8SDoNokyKFzgO6K\/PkAbJBZCjf48L79Gd4938h6zYr0HOIktSMLuyaSm+ofm08Qz71uVARTsBwhcDHKvWH2BXEDr9P4CZPcfoLfgHUbdcKCtTSAbGffcis3kbNszHO444ioLC5FJFmzt68tGetHzs2M7rT7zjrgxRqdBugzw0UCQvaLYN9y\/VpvnFx+xo2UFseao0+620uo4BzoKH4s3ERtuJisUncCONCv10bJxTZDYpIWRRaLdA7TzbWRE1dBPjQDYZl\/02UEoVQqZ3i+9VA5rputXUGp7AhtNOrQJSsPI8pgZ5CDj7WoT1Iej5pPWvF8KZa2oKFn0xOSBwuYJT81ba3knJMjswmkJT316a+zsoIvpuhb6G8wEXYJWDGBA3AK3wy35rMXI+3gFBmreOUo5coYguIVcCJ8hC7LvP8Vi5eZwW8o28Bh8qC\/sScAihonTdNKU9FtOW46zlox\/loABBQu7Bj4MfbtwNBevqyOx\/tCnh5mslk4cL7UOoY5SEM+2zv+wvFWe2jIym670Yng3OjxoUHxn0Q+g8T1gW1SkXRSX9hoZ6xS+DposFy\/x5jHDlCC6l4KSF608xzHN63Ndc31w0lgGq8GUNqWMtu8debhYYrodHtH0UErEChmaEXLnQrtsGVqSa0C\/6XQ8V0BzeMttomEgASBckK\/SEMG0V2DV9HoitR0qGhBfedrfKh+eYiJkNYWjsYt+OWtgFPCcmqPnWfBUBmY4NfJiFSW4mccUuztqZaTZG7R4458C+fKp5R42GM9WO4r8AZS6iVf4QIiNeL22nIjadM6O0biNl5BNGpo2zGn5No\/fcvuHvP9hRdaAYgHIsbbrmfoLiXAukdIhyac7GEdxSibi0IA9Rg5ttSSGW5uZE9fokFfEU+KgX\/kcBa0vlDQ1k8ghDOCSy0ckHnr+WxN5MkAOVNpGuLVPljwERlaqGsM7YcDz20P1eDE41ecO1vU+yKR4Htykee5FBTvhjioneFDG6hApDypnmW01CQxUMrhmf0uLvoxMFgomBdESzKRpWFYVnB19COjE2utbtCUAwDuQe43jyjODKLWssc8yh9IK1ya18+KOLjTTMoXcCxuqny19hKauTWdmEXF8QWHJV3dk4ld8\/BqhZc2JkjCgRymbkKA\/xaGMAe2xbfIYQ938cnnz3QOvqVvhq0BwTC0nG4oR4ShMuph5Xw+jgHLGWNoeMxdVBrJ0TlzYgkENPZfaeKDBZBi\/QgkCv8eMBOgBpqnVwfKpA3weBCtlfHVFASh8vJstYkjUjshtgex27BJQZNvQa6kqWDvl7RWU7OTgqPKXd7QIGiNgXXdpHL4zfU9AfN54DrvNoY+COS4dDZ7zgsFtt2mLtlmT0uAzPrdczr6a\/Mv4nssVmvbhsDOLOGb48+2Q1q8B0X8HGTNP6qGK9s0JTlgU7Gd3Epy\/rYzLafErAGuxpR6i6PcXrU2cW9rdpwe1MeDxo5BR+JD+BCY6jHn\/HLUP76FWW+jBS5Jxqtg7T9rMAFZwhcINeFabG\/Mcm3sx9VjiYwgQJ6ElIhQuSdmmzn5DQMr\/BabDdfDACVkVOXM2y7DzYP9CIq\/bp\/DOwLYV6VwqYH0ltjCkNUTadPKXo7yTWGAKDi209VO\/FSTweSsBpdrnKmf3vm0kpTxDPXQWr3MCE+2A9QMPyEV9S2bd2fcH\/fEtXPPZKMeYuXWFnF8O5wrnTbX6fbg4vD3HaME3AzGhIEU1mugI03uZEBT+zIQ9sI942W84JrMDcK9BwklHAd3e6pAYtp\/TswGfWqEEu4AD+UMe9gDA3FhZlqNiSqy+8sKYCvtYd8lNDk8olLJmj68va4GHQBqufCl\/CwvtpKye5yNg1oF6czkFnCmr0gInHxSlOLhgUApfiri\/Ff9Qji8D8FMuE30Wx1IMr478atU9VSS2HdK+KTTei7Bkj6de5tZCeDTZYZ9QQLwfsjuVNZb7vWGtm7B9ZJ64y5rprM6gkveQ0TcIyFiMGvQXRIBUSukHd7F1ePgfy6ZEZwx3QbcAU4yYScABwFjo43tidi8c\/NQ3JF2SzwBOChhLrdvsXWqM9qc55W20s5Dtpif+6qCK5RdHeMZKA2bRQAbDqaCsF0vXLQ7agRPs3oZxjhqDP+xglwlkj\/0em9F75OdKgfCGEgmTNQSlbSTWh00XTkkkFdCB8o52jzRM2CVOSupZ2F9uR1AR54aa5B\/NaPy2EoR768BzEALlRVzjtJHB8wFz683ByeorqYcU0lt57WcqBXfULwpKQrSqpJ+e0rh88DHRR6s0D3KfLHjV7RSZdSACAXvExRT6xKIxBzXDZ8TOsi\/Cva51xBZRGoB5U7UKb2YW8Vup0H+1RJCIem+TTN+oIg==","iv":"18c25eb9120e18e1b594f75acfdca046","s":"31b1ad4f1b6ca67c"}
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