Columns
July 29, 2014
Thomaï Serdari is adjunct associate professor of marketing at New York University’s Leonard N. Stern School of Business
By a Luxury Daily columnist
{"ct":"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","iv":"8e18282cd431deb6e3826fbb6d2f9c10","s":"3c6cfac17ee753e2"}
Share your thoughts. Click here