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July 29, 2014
Thomaï Serdari is adjunct associate professor of marketing at New York University’s Leonard N. Stern School of Business
By a Luxury Daily columnist
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","iv":"3b7c86f9253668ef1b5bb5c8e6253d9f","s":"9a94916473ac7d1e"}
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