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July 29, 2014
Thomaï Serdari is adjunct associate professor of marketing at New York University’s Leonard N. Stern School of Business
By a Luxury Daily columnist
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","iv":"5f0243b25d08b961a3e3fa2be0cf3e8b","s":"62d13f2d6b56b09b"}
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