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July 29, 2014
Thomaï Serdari is adjunct associate professor of marketing at New York University’s Leonard N. Stern School of Business
By a Luxury Daily columnist
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8pwQB0lVc1ciGmuwnWXI2m0H4LygvgqJxvd1+Wq02HGZJYcrumFpyXSQVm2qxsQPT9sh+FO6w\/1M2RRzdV6lo+kfO4IFyptaU2NLu5WDVNxxly0TFk\/sCAZBuRRsxezZJ7fWuOuS7xMqc5a4X3hm8huBAbhnDTyZrRQjFjibC5CIBk\/6C+K+qEtaLnhDaRNan+XEf5FlxuZVHDocRNqNAalZAjjQE90sXhD\/jatNYwqWMhO9bgYYwIpNtMQu3V4+S7\/d40moquI6mX7XzFfUFglZTF9fqBJ2v5Ln6VNcWOnRpHmAgyAJWFlxVfbFOi7TIYrT3tW9bTdwiRrEOQ96EKUUWkjF1An4MczQaa0dUcyvcSFALjOPUbYWmVTJiZbI+0F\/sQNYcPtbkUmNUPJDs4aDPLd+jibN1pnQ8sQeTutGlzf0l\/X3TnPsjayz5CoNfL2lJrLXowZvj5kBFNrkcIsedAzrSDmgcV5V1QtougiETawcrQUtw5v+mmWUzGAhrBb21mqzeEY\/E56fvUfFdonHMHf1s4lOQOSJQRQ\/c66TnS26q+ceCh9RqwVNqQdVLwj4nSIwlFmuGrPmxO1tEELLtS6MbemeTcacZAGHiGB7WFJVro\/dwWjTcoEb5u0Z18yqnh\/cgYZbW3q0Q8wsjJdE\/DgdrvAxf7ySkv0L5xaslG5y738iNi7wmqmxMKUzA\/j1vVJMC6H6toADMHsn8yK8du6dBCJO\/2+QhZsO3c5SbAr6WxGYgmJTIJmQdAwUfktikDnEcbrQZZq2dAtAE1LDNSZ4zCUyOeB5Md07+zWXtpS3oBSGlJpNC\/46tiVoJBmBRbx8Y9yuhVzvXbHCHMobWwCVnl4Ft5dBUmweIuEtP2gFVG4D3Fu5la0jA9oy41ZxFWBtMF2Eip3Z+40yGBiPU\/uWNoZNDnNXRwUqxjwCdOjtvrhErq54h+3i2++OZHmg98w0E8irX5FBVG0vfU7ecG\/\/\/DHRnY\/BMKqwwfUVy0nbBCLApnXrpKExS9HKsYZxyupJ5SBh1gpSFcqZWidN1v8aObB1SZYseV0q8eMyLUXZJ0pCfstAZaVNYuSyPVtzOxbQ5AkIrwP7K+pYMbWiKiKtZVuwxNZ8cCaSiQk64YOOD0BgwXNNWKqHvT3db1oVByd4l8XgQSVs+B2zNQrW3Ci9tIapmgEK+uu+uNPbJEyP\/G5sGkMfrE6811mTP\/OmhVL1+y\/Sto7MlvmPVscaRLvG4xQP2eUALSSesRVPJrgLCmBHZVhQOtLbb4HetxLvxt3AoJeu0ib2r3jsYSwWwpzaIEmsozHf1H+OkRbG1MFY5dSM+w4R4ERjTCFLLJ4GqmOqSRoPWCBDO9NKb2xml7GXMepdAO2CCFFmJTZXUjbZhCxnyBJE5V7mDY+lZk2p+ZpFyCFQcJlPslQ3HrYlrt7wPwolEfrnb47p1T124o9VlIzVffUws5Byz6RyUGnBl5cHCZzxAKRIJQbRB94VtPduhFHNET+EUb8hXyuczLNwBavOxUd6DNq7JLCap5jiUYnPX9F54PS8kYZMW\/Wnej2QjsD6RAY8HPh++eGAN2tsRimmyYIGQRUq7ZtlqhIQmJvu3zl5R9t3d9hIqS\/+EMPLlUelY8X+aOpEFQ0u2WQb9xGsu6RMDwu3axMQITmzkENT35j1NBb6GvKQcpt7Px5mpycOhg3UJMjqmkBwBWQciqVIdx70AEe8DLivzPSteoQL++B69VWYiB864GEJ4GRhieDW6rk077uUfRR2zDF0YgRn2oMRVfN5Keo1BlpLeqSBmWcwtTb0W\/vOnWwz4TKZkykp3e9oDWmSLDQ7FpR4sJRhVCcKVHbSCpSbeEasljA2jLxf5BUHMukW1dOZo9t3gJ6fS9Zy9v13dGZWkC3AGqpeYy+4+6QBy0YRHdVZ+cDIJoQEexFeLgTEYiL7Gk11KEZaWGDNNpBQxJF+Wm8cWq2Iy0I1DoXdfMwXDGd5kHDqNXKxYbof7S2hThNmue4e5E7qRcMkH3csyEkNiwfsxdnUuxBN+NK5tb26Kv70Jip1+H+tEDJfxX4Oz2IcVgYkggaHhzXCDTQrmipd0y22M5DmnLVqNsQ9v8yVA7rbNyoDNMHRSRTv0Gpv3FjUGFVPZNu8OLkc3iFEAqmdxPpS1Bo3gVR5Bp7hncGN+oluaJnNp4uHxv509kh2oKgPBW4Jxgio1knrM2AnM2YwcTQkESF7\/VXcLlXcHUjXL3mfvobwSzeNMFZcrwu3Dv+Ciw4Qhmfu4JtZ8YZDXvBYtHJoxxvEh5NExN0nQxbnwJg1Oo40WgvSxHjD4kquffBxSoLyvUKRZzeGdFf5KJkoVGhRzdnX2n52JbK3oYklO4tCU\/kco7ZjzF8vCl1pX2kE+I+Yqo2xXD4hYuod9CN2DMvg5gzRYUcfBkWtsVAKkOFNXNAB0c2\/LqVGulLvxVX3YT9ShRuQ7BmpARchgWBtx007q1Uuak3VC0PicaIHwc66AMuPaN2vnqlxeDk9Vt+L+Yi0dsk1yRMU\/G9F8BvaQK7MNrGoZKHJsy6OYmVBxx\/y7kPFg9qpZIynz29sDu6+NDFsouojcQ6OVGIhGZdn9vmYCnrW3xmoCFDKT9CMD+LhLqn9ZIoBRkX\/eHhjFGvlvLQOn1prYZFk3ZIwHL2i1Lk89JHucDe8UStfGIMxgR1AKKZI66tdDPnUK7H5KAQHRbVUJ3JOk7NZG\/GyH81gSq2JMhkLgGVx2KGdC\/Hp3mwKVne1S5hiaGfsjv7ihFKnb9ybKQ1ljFRBzO0xNl4Uf4xTayVxf0t9unQ3koAhY5O2sFpT6mspH0KJzI9uONs401U8S5ghTEtUbkTXhWJsfETEVzdA+iJgZLa\/60gusrRm3PtKAEkKl4tt2zLarp29DshndetmqVqioSdhghzxEuBy3NzgDoPP1R8J\/QRkCivDCwlw0I8P4TRW1+WKRCccuCMYPHqF1N0VYHwG242W9F1wbwP3z+WC1ZDLjI1e6j+VwPs2Z3cCleiTkwNJuEX+QaPLuqqzWHyqP4KTinLG2gtNW1ksVP7ZK3RNW8cxU6yYP6Fk2ieAMqvTjCwUBRFsMXdpPHk+Dlq+ve20KVVJUzblbtmLQmvIgoXn3J0sv4tN\/r0SkQlfBye97yqm1OpxJg1eZuFXIjFukFBjUsnYuuFQTfB4JjtFITT3snkOokmcyJ2WtumM5\/Pgr7N4s\/WakfcL+FGXNFKNWlDN9gyry\/C0W7efIJ4c+7kXzZfojJpidKCWLaOA4phYxE+3TZLzJFgOoKlEbtt5B9Y1SomzkkJ17SwoWg03oIGXu8KyUvIouRNz2w+rIac2u1HhtjNpg2E2fcJFj9KF5jpz7vPAtWjgiWpLz3yDFeOygqT7Ts13Uofby4HUI3ReFVr45lSKgfZW3gA1mCf3P2S\/ZNeTzWiIef4E3KOMEimG\/ZvQScsKCo6Me4PCdKJM82F3irvKpGHZNy9xrfNKPK0mNNyX9AYvpOJmefebZUGjaGOGy7zVg+jDm99O4sh2qb0LLyUSeRZ1Suf502C9iWarOrBhzlfRqvxFWIONvHWSXDbvGe+b+\/KHNHHHZiXWfHvAlGMMFjdTp1nDVu9pPHwxrZKP4zk++veVa7meG9QJQhqjf7IZzWEHDORJJHPb8bJuRAVHllDTggzJtxTM69WBuLxjpfehsNjxCkUzLiOIv7H85QKReg5yFGJFEVhbzKNW6dj3oReTtCO1iF78vD1x2mGG2Z5wYdmahf298vCBK3dW9tOHklyBEnYYxv4QCWISUYrrALW4gp943Wv8gwwhr7wue7IQ+KQIV2t8kD7QJeVzNdfxcLXL\/joTpq5nmdR\/DwcGtneF33hNVI+g35ek8YxtuGbSdno8Fhkox4qB\/1zYOiS3CQhladbyCar\/fT6ZntkQN9Ewg2yIeUGs9avRPVzIT0MadVf9r99rPg+C87HPKVjqXqdyMvjGoe6oZ6yEy3BavyjH6evsp5ntW7eepCF+uMVcTbcI+P0gvfxuqvw6XIso5DnD9X5bAAfUmoAWk8o+NOfAPdZDi1wAud+ouA==","iv":"1f36bdc702354dcd8be707a04ff01eb1","s":"98153d2a77babe36"}
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