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July 29, 2014
Thomaï Serdari is adjunct associate professor of marketing at New York University’s Leonard N. Stern School of Business
By a Luxury Daily columnist
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","iv":"c995d5ffe873a951d8e364c80f946778","s":"743d88d6b0d31cab"}
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