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July 29, 2014
Thomaï Serdari is adjunct associate professor of marketing at New York University’s Leonard N. Stern School of Business
By a Luxury Daily columnist
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","iv":"07ecb6860f154b946bed42623ff26270","s":"e594352bf83e286a"}
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