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July 29, 2014
Thomaï Serdari is adjunct associate professor of marketing at New York University’s Leonard N. Stern School of Business
By a Luxury Daily columnist
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","iv":"1776b5068164bf418da518dff062a2f9","s":"6637f46e56532227"}
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