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July 29, 2014
Thomaï Serdari is adjunct associate professor of marketing at New York University’s Leonard N. Stern School of Business
By a Luxury Daily columnist
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","iv":"9a29eaf381fc8f8606c19dc354e1e7c5","s":"26b715358591c7b6"}
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