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July 29, 2014
Thomaï Serdari is adjunct associate professor of marketing at New York University’s Leonard N. Stern School of Business
By a Luxury Daily columnist
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","iv":"5ced303b3fdbc904e64ee1c2b2d119a2","s":"3d479c0955c5c585"}
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