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July 29, 2014
Thomaï Serdari is adjunct associate professor of marketing at New York University’s Leonard N. Stern School of Business
By a Luxury Daily columnist
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","iv":"55687c71f9e8ad8bf109d18b43365619","s":"9219665a4f5b6cc5"}
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