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Armani motivates consumers to embrace experiences with inspirational content

September 22, 2015

Cate Blanchett models for the Giorgio Armani Si print campaign Cate Blanchett models for the Giorgio Armani Si print campaign

 

By Sarah Jones

Italian fashion label Giorgio Armani is helping consumers find the source of their inspiration and the driving force behind their actions through a digital campaign surrounding its Sì fragrance.

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  1. 42pc of American luxury shoppers buying high-end items as 'rewards': YouGov
  2. Mercedes-Benz adds celebrity touch to G-Class rollout
  3. Six Senses wins top 2024 Positive Luxury Award
  4. La Mer appoints first male brand ambassador
  5. Ferrari forges racing partnership with HP
  6. Saks launches retail media network
  7. Triton Submarines delivers next-gen vessel for underwater voyages
  8. Porsche named official electric vehicle of 2024 Met Gala
  9. Double-digit growth streak continues at Hermès
  10. YSL Beauty adds Bahamas, Colombia to rewilding project scope
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