High-profile luxury brands consider China a top market for sales potential, while high-end retailers are in the earlier stages of entry into the country.
Four Seasons Hotels and Resorts is updating its storytelling strategy with a magazine redesign that delivers a more modern approach, expanded content and a stronger point of view.
Louis Vuitton, Christian Dior, Cartier, Valentino, Ralph Lauren and many other luxury advertisers are reaching the 1.6 million readers of the latest WSJ. Magazine, out for the United States’ Memorial Day weekend.
Italian footwear label Salvatore Ferragamo is raising global awareness for the story of its founder through the brand’s first comic book that ties in with a current exhibition.
The Leading Hotels of the World is showcasing its properties in a collaborative film project that is part of its 85th anniversary cinema-themed campaign.
Louis Vuitton, Chanel, Christian Dior, Cartier, Omega and other luxury advertisers helped to propel the June issue of Architectural Digest up 43 percent in ad pages since the same issue last year.
Louis Vuitton remains the world’s most valuable luxury fashion or jewelry brand, but Prada’s value rose more than any other brand at 63 percent year-over-year, while the French fashion house’s declined, according to the BrandZ Top 100 list from Millward Brown.
French fashion house Chanel is strengthening the cross-channel brand experience with a new mobile-optimized site that offers commerce for its beauty lines.
International hotel, river cruise and rail company Orient-Express is offering a six-night “Insider’s Peru” tour to showcase four properties and one train line.
French newspaper Le Monde’s article based on an AMF report that LVMH Moët Hennessy Louis Vuitton’s stake acquisition in Hermès is far from “friendly” could fuel the fire between two of the most powerful luxury goods companies.