Author archive

Luxury retailers lack brand awareness in China

May 24, 2013

High-profile luxury brands consider China a top market for sales potential, while high-end retailers are in the earlier stages of entry into the country.


Four Seasons strengthens brand content strategy with magazine redesign

May 24, 2013

Four Seasons Hotels and Resorts is updating its storytelling strategy with a magazine redesign that delivers a more modern approach, expanded content and a stronger point of view.

Louis Vuitton, Valentino reach summer-minded readers of WSJ. Magazine

May 24, 2013

Louis Vuitton, Christian Dior, Cartier, Valentino, Ralph Lauren and many other luxury advertisers are reaching the 1.6 million readers of the latest WSJ. Magazine, out for the United States’ Memorial Day weekend.

Ferragamo stirs up global awareness with history-themed graphic novel

May 23, 2013

Italian footwear label Salvatore Ferragamo is raising global awareness for the story of its founder through the brand’s first comic book that ties in with a current exhibition.

Leading Hotels spotlights properties in Italian film project

May 23, 2013

The Leading Hotels of the World is showcasing its properties in a collaborative film project that is part of its 85th anniversary cinema-themed campaign.

Architectural Digest’s 43pc ad page increase aided by luxury brands

May 23, 2013

Louis Vuitton, Chanel, Christian Dior, Cartier, Omega and other luxury advertisers helped to propel the June issue of Architectural Digest up 43 percent in ad pages since the same issue last year.

Prada’s brand value rose 63 percent year-over-year: report

May 22, 2013

Louis Vuitton remains the world’s most valuable luxury fashion or jewelry brand, but Prada’s value rose more than any other brand at 63 percent year-over-year, while the French fashion house’s declined, according to the BrandZ Top 100 list from Millward Brown.

Chanel improves digital brand experience with mobile site

May 22, 2013

French fashion house Chanel is strengthening the cross-channel brand experience with a new mobile-optimized site that offers commerce for its beauty lines.

Orient-Express promotes bespoke travel with Peruvian tour

May 22, 2013

International hotel, river cruise and rail company Orient-Express is offering a six-night “Insider’s Peru” tour to showcase four properties and one train line.

LVMH, Hermès leave behind “friendly” feud with new legal developments

May 21, 2013

French newspaper Le Monde’s article based on an AMF report that LVMH Moët Hennessy Louis Vuitton’s stake acquisition in Hermès is far from “friendly” could fuel the fire between two of the most powerful luxury goods companies.