Author archive

Vertu exec: Mobile consumers desire sensory brand experience

June 17, 2013

High-end smartphone manufacturer Vertu is rapidly expanding its physical retail presence to reach high-net-worth, mobile-savvy consumers in established and emerging markets.

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Facebook’s Verified Pages to keep social-savvy brands’ reputations intact

June 17, 2013

Luxury marketers should use the new Verified Pages feature on Facebook to keep their brand reputation intact in the social media community.

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Ritz-Carlton Washington tailors culinary venues for healthy travelers

June 17, 2013

The Ritz-Carlton, Washington, DC, is renewing its culinary menus by adding options for the influx of affluent travelers who stick to their healthy lifestyle while away from home.

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Saks lures digital audience to first Louboutin US in-store boutique

June 14, 2013

Retail chain Saks Fifth Avenue is luring consumers to its New York department store’s 10022-Shoe salon to visit the new Christian Louboutin boutique, which is the brand’s first shop-in-shop in the United States.

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Valentino generates public awareness of philanthropic values

June 14, 2013

Italian fashion house Valentino, along with other luxury marketers such as Missoni, Maserati and Bentley Motors, is partnering with the Cash & Rocket charity drive in different capacities to portray its philanthropic values to the public.

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Trump targets health-conscious travelers with wellness program

June 14, 2013

Trump Hotel Collection is tailoring the travel experience for health-conscious guests with its new Trump Wellness program.

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Regina Baglioni teases $18,000-per-night suite with video series

June 10, 2013

Baglioni Hotels’ Regina Baglioni, Rome, is triggering consumer interest in its new Roman Penthouse Suite through a four-part video series.

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66pc of online searches for luxury hotels generated by US consumers: report

June 7, 2013

Internet users in the United States generate 66.3 percent of global searches for luxury hotel brands with New York securing the No. 1 spot as the most-searched for destination, according to a new report from Digital Luxury Group.

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Land Rover touts next-generation Range Rover to New Yorkers

June 7, 2013

Land Rover North America is partnering with Condé Nast’s Architectural Digest and architecture firm HWKN to create an art installation that touts the all-aluminum body of the new Range Rover.

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Will Fortnum & Mason’s second London store dilute the brand name?

June 7, 2013

The opening of British retailer Fortnum & Mason’s second London-based store in its 307-year history will not cannibalize its core location on London’s Piccadilly, experts say.

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