Mobile
November 7, 2011
By Kayla Hutzler
High-end electronics company Bang & Olufsen is now using QR codes in its print, out-of-home and direct mail pieces to give techy, on-the-go consumers a deeper brand experience.
{"ct":"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","iv":"eaa3908d5f7e5c583b67f05e9068c5f7","s":"107cce3ae9d46910"}
Share your thoughts. Click here