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Barneys personalizes experience via iBeacon placement

February 17, 2016

Barneys' downtown central staircase, photo by Scott Frances Barneys' central staircase, photo by Scott Frances

 

By Staff reports

Department store chain Barneys New York is offering its consumers an elevated shopping experience by embracing in-store technologies at its newly opened Chelsea flagship.

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  1. The power of affiliate marketing for luxury brand growth in America
  2. Saks dedicates flagship windows to ‘And Just Like That...’ display
  3. Shangri-La launches ultra-luxury hotel brand
  4. Rolex Testimonees take center stage at French Open
  5. Luxury Group by Marriott International launches ‘Heartbeat of a Destination’
  6. UBS, Dior announce joint ‘House of Craft’ exhibit
  7. J.P. Morgan Chase expands luxury branch format
  8. Off the Cuff: A Q&A with The Residences at The St. Regis Los Cabos' Cameron Kimball
  9. Maserati revives racetrack driving experience
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