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Barneys personalizes experience via iBeacon placement

February 17, 2016

Barneys' downtown central staircase, photo by Scott Frances Barneys' central staircase, photo by Scott Frances

 

By Staff reports

Department store chain Barneys New York is offering its consumers an elevated shopping experience by embracing in-store technologies at its newly opened Chelsea flagship.

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  1. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  2. L’Oréal hosts inaugural Longevity event in Paris
  3. Rebag links with Luxury Stores at Amazon
  4. Alfa Romeo signs on as sponsor of Italian sailing team
  5. Dior selects new global ambassador
  6. ‘Gen Z is looking to reconnect with the world around them’: Pinterest
  7. New marketing chief takes reins at Equinox
  8. Is the sea of sameness killing luxury?
  9. The Macallan Villa lands in Los Angeles
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