Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.
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","iv":"c4df64f7d140485591bc62222df8d757","s":"1db5301c22e12ed1"}