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Boucheron enhances consumer experience with augmented reality initiative

October 22, 2010

Consumers can use their computers' Web cams to view Boucheron jewelry on their wrists

 

By Peter Finocchiaro

French jewelry house Boucheron is letting consumers find out how the brand’s products look on their hands from the comfort of their homes via a new augmented reality Web experience.

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  1. ‘Video games are a powerful cultural force’: report
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  3. Vestiaire Collective launches ‘Vintage Days’
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  5. Roberto Coin brings in Hollywood heavyweight for global campaign
  6. BMW renews Atlanta Fashion Week sponsorship
  7. Saks dedicates flagship windows to ‘And Just Like That...’ display
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  9. Ferrari introduces new dealership design
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