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Mobile

Cartier complements multichannel campaign with mobile rich-media effort

December 13, 2010

Follow the panther

 

By Giselle Tsirulnik

Mobile advertising is at the center of Cartier’s multichannel “Winter Tale” campaign, which asks consumers to follow a panther cub through a winter wonderland of the luxury brand’s seasonal offerings.

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  1. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
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  3. Luxury Unfiltered: The Q1 number luxury will celebrate is the one that should worry it most
  4. Prada’s Days of Summer collection going strong at Saks Fifth Avenue
  5. Clé de Peau Beauté, UNICEF extend partnership to reach 7.3M more girls
  6. The Langham Shanghai restaurant earns second Michelin star
  7. Gucci revisits ‘The Art of Silk’
  8. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  9. Prada Beauty sets tone with Touch campaign
  10. Named global ambassador, Priyanka Chopra Jonas shares creative perspective with Bentley
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