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April 26, 2024
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Chanel looks to Vanity Fair, Elle’s tablet readers to promote timepieces

August 5, 2014

Chanel L'Instant ad campaign image Chanel L'Instant ad campaign image

 

By Sarah Jones

French fashion label Chanel is using simultaneous advertisements on the tablet-optimized Web sites of Condé Nast’s Vanity Fair and Hearst’s Elle to build interest in its haute horologie.

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  1. Mercedes-Benz adds celebrity touch to G-Class rollout
  2. La Mer appoints first male brand ambassador
  3. 42pc of American luxury shoppers buying high-end items as 'rewards': YouGov
  4. Porsche named official electric vehicle of 2024 Met Gala
  5. Sofitel leverages local ties in new campaign film
  6. Tod’s unveils ‘Art of Craftsmanship’ exhibition at Venice Biennale
  7. Double-digit growth streak continues at Hermès
  8. Prada Group sees first quarter sales rise 16pc
  9. LVMH, CFDA launch Earth Week video series
  10. Gucci makes splash with 'Lido' collection
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