Multichannel
October 17, 2012
By Tricia Carr
French fashion house Chanel is not only sticking to standard print and television placements, but using digital and mobile banner ads to promote its groundbreaking Chanel No. 5 fragrance video campaign with actor Brad Pitt.
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","iv":"ca1da84a11a4bbaa12a0483ab0089fee","s":"e6886bb16ea99378"}
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