Multichannel
October 17, 2012
By Tricia Carr
French fashion house Chanel is not only sticking to standard print and television placements, but using digital and mobile banner ads to promote its groundbreaking Chanel No. 5 fragrance video campaign with actor Brad Pitt.
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","iv":"2064394f338ff9c5c11f954898c79e8f","s":"114cc9fff54a886b"}
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