Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mutlichannel

Chopard weaves narrative to personify signature jewelry collections

August 29, 2014

Chopard's The House of Secrets Chopard's The House of Secrets

 

Swiss jeweler Chopard is looking to have consumers relate more closely to its pieces by using personification tactics.

To read the entire article, please subscribe or