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Claiming authenticity now suggests dishonesty to consumers

October 23, 2015

Young affluents are tuned-in to marketing tactics; image courtesy of Michael Kors

By Forrest Cardamenis

NEW YORK – The marketing of “authenticity” has reached a breaking point and needs to stop, according to strategists from The Future Laboratory at the U.S. Retail & Luxury Futures Forum on Oct. 21.

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