PALM DESERT, CA – Brands have typically focused on piquing interest and purchases in email marketing campaigns, but focusing on content and lifestyle can engage the consumer beyond their transactions, according to a Black Lapel executive at eTail West Feb. 17.
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","iv":"d8101f4ed4ca49c6b10e04f454a5fdd5","s":"e8407d8ff3700d5b"}