Brands need to focus their mobile efforts on registration, customization and commerce options if they want to see return on investments, according to one expert.
When designing a mobile application, companies should make sure they have some form of registration that can then help them customize information and content to consumers. Secondly, brands need to create a platform for commerce, whether it is through direct mobile commerce or advertising.
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","iv":"911981704f6cdc4febd84a80059c7169","s":"7fce7f74159e4e4f"}