Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.
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","iv":"fff3b3e886f38748e0c61c8f6b5c3621","s":"f9ed375a0106d58c"}