Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.
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","iv":"30e05513e562a3e0da380013deb690ad","s":"8dea27c3be5ab54e"}