Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.
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","iv":"a108dd4e1f6f8c517aebaa8209c11544","s":"dff830eed5804af4"}