Attribution of digital sales can sometimes seem like a grab-bag process, with critical junctures of the consumer journey totally disregarded, but there are models that can add some sense to the equation, according to a Leading Hotels of the World executive at Luxury Interactive 2014 on Oct. 15.
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","iv":"4bb0fadf6ad6c1695d0a73a9f4343c1f","s":"2e43f8cd046febf6"}