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Research

Digital strategies should use social media, pop culture in Japan and South Korea: report

January 27, 2015

Korean actress Jun Ji-Hyun frequently boosts sales Korean actress Jun Ji-Hyun frequently boosts sales

 

By Kay Sorin

Brands should tailor marketing strategies to use local Web sites, culture and platforms to appeal to consumers in Japan and South Korea, according to a new report from L2.

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  1. Starboard announces first-time partnership with Princess Cruises
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  3. Zegna Group secures $126M from Temasek as investment firm ups stake to 10pc
  4. Pomellato enlists new global brand ambassador
  5. European luxury brands face US import tariffs under new trade pact
  6. EssilorLuxottica plugs ‘Eyes on Arts’ program
  7. Starboard Luxury unveils dedicated watch retail space on Luminara
  8. Baglietto releases inaugural sustainability report
  9. Harrods challenges consumers with Legos
  10. Longines confirms appointment of new CEO
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