Today in luxury marketing:
A tailor-made film at Dior Homme
Kris Van Assche is the latest designer to segue into moving pictures. Dior Homme’s creative director tapped photographer Willy Vanderperre to create a gritty “alternative” video showcasing the spring/summer collection, according to WWD.
Click here to read the entire story on WWD
{"ct":"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","iv":"7a3186eb6e1424494bb969dfdf92a802","s":"94683bd4e2c29fff"}