Mobile
July 26, 2012
By Rachel Lamb
Mobile banner ads are a savvy way to hook affluent consumers on mobile sites or applications, but most luxury marketers are missing the mark and turning customers off from the brand or the banner ad experience.
{"ct":"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","iv":"8cb006bcda1169c101278adeb812c1fd","s":"ac925e65be92cdc9"}
Share your thoughts. Click here