Columns
April 20, 2015
Tom Goodwin is senior vice president of strategy and innovation at Havas Media
By a Luxury Daily columnist
{"ct":"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","iv":"7868ad91d6d0c5f76d8f1fb17d61f39e","s":"e820eba176973bfa"}
Share your thoughts. Click here