The Oxford Dictionary has named an emoji as the official word of the year, revealing a major shift in consumer behavior towards mobile and visual communication, which is likely to incite more marketers to incorporate imagery in their messaging.
{"ct":"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","iv":"2a7b85d475a88f33326e5a3bdaf2c7b7","s":"cc0e18c2d49caf4d"}