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Mobile

Fendi extends product reach with glorified mobile lookbook

April 11, 2011

 

fendi-185LVMH's Italian fashion house Fendi is extending its product reach to the mobile space with a glorified lookbook, smartphone and tablet-optimized Web site.

Users can browse through ready to wear and accessories for women and men, the children’s collection, home décor, and read breaking news and boutique information. Consumers can reach the non-transactional site from http://mobile.fendi.com.

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