Mobile
December 3, 2012
By Tricia Carr
Italian automaker Ferrari is immersing consumers in the brand through an all-encompassing iPhone and iPad application that takes advantage of the capabilities of a mobile device such as the camera, wallpaper and augmented reality.
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","iv":"6cd43b4aa1f1ed0c2370cfb8490d4d51","s":"bd7c5c5db285dfad"}
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