Mobile
May 2, 2014
Starwood Preferred Guests app
By Joe McCarthy
NEW YORK - Brands and retailers should use mobile to guide the consumer journey instead of viewing revenue as the central metric, according to a top analyst from Forrester Research May 1 at the Mcommerce Summit: State of Mobile Commerce 2014.
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","iv":"6f74e12be72dae2606e870bcb0dd5525","s":"ddf151a36336d92f"}
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