Mobile
May 2, 2014
Starwood Preferred Guests app
By Joe McCarthy
NEW YORK - Brands and retailers should use mobile to guide the consumer journey instead of viewing revenue as the central metric, according to a top analyst from Forrester Research May 1 at the Mcommerce Summit: State of Mobile Commerce 2014.
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","iv":"9e577f9c96bbf7910dcfeff1b22777bf","s":"c082c235f039b5ae"}
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