Mobile
May 2, 2014
Starwood Preferred Guests app
By Joe McCarthy
NEW YORK - Brands and retailers should use mobile to guide the consumer journey instead of viewing revenue as the central metric, according to a top analyst from Forrester Research May 1 at the Mcommerce Summit: State of Mobile Commerce 2014.
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","iv":"48991cc9afaa7d3666e12ea33048aac5","s":"d13b8b0bce1b29d3"}
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