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July 18, 2011
By Alex Campbell
At the end of every marketing campaign, regardless of channel, is the age-old question of, “Was it successful?”
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","iv":"a3557b7dc1f1e9087e7782b4aacd8479","s":"81bd440166bd12ed"}
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