Mobile
December 11, 2013
By Jen King
London department store Harrods is using its iPad magazine application to mimic an in-store makeup trial to strengthen mobile commerce beauty sales.
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","iv":"7e473d57b1bc8ebaf13028eddf4dad15","s":"df78b43b34bbc509"}
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