Mobile
December 11, 2013
By Jen King
London department store Harrods is using its iPad magazine application to mimic an in-store makeup trial to strengthen mobile commerce beauty sales.
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","iv":"be524c80aa11f253fd7b82c8293289ff","s":"69a83e00559dc5a3"}
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