Mobile
December 11, 2013
By Jen King
London department store Harrods is using its iPad magazine application to mimic an in-store makeup trial to strengthen mobile commerce beauty sales.
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","iv":"316e4ee19d54e9a3cbea5f9b2b2cd245","s":"09c827bbfdf3067c"}
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