Multichannel
July 10, 2012
By Tricia Carr
Harrods is engaging consumers with an in-store sports challenge and Twitter contest in partnership with Nike centered on the sneaker brand’s new movement measuring technology.
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","iv":"7df72f0c82bf85eb2a8460bcba9e5616","s":"eaf986ddfd3356f5"}
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