Luxury Daily
The authority in luxury news.
Dec. 7, 2025
  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Dior goes for gold with flashy J'adore campaign
  3. Carolina Herrera seeks rebellious men with powerful fragrance ad
  4. Trust and transparency: The new sustainability currency for luxury
  5. CFDA bans fur from New York Fashion Week
  6. Nordstrom ignites gifting spirit with ‘Oh, What Fun!’
  7. Actor Justin Theroux puts The Luxury Collection’s diverse global portfolio on display
  8. Happy Thanksgiving!
  9. Tom Ford, Vacheron Constantin, Saudi investors and Pietro Beccari - News briefs
  10. Gucci offers consumers stylish avatars in gaming collaboration
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Hermès encourages app sharing with two-screen content

April 23, 2014

Video still from Hermès scarf app promotion Video still from Hermes scarf app promotion

 

By Sarah Jones

French leather goods maker Hermès has updated its scarf-tying application to include a two-device game to encourage consumers to share the app with friends.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Dior goes for gold with flashy J'adore campaign
  3. Carolina Herrera seeks rebellious men with powerful fragrance ad
  4. Trust and transparency: The new sustainability currency for luxury
  5. CFDA bans fur from New York Fashion Week
  6. Nordstrom ignites gifting spirit with ‘Oh, What Fun!’
  7. Actor Justin Theroux puts The Luxury Collection’s diverse global portfolio on display
  8. Happy Thanksgiving!
  9. Tom Ford, Vacheron Constantin, Saudi investors and Pietro Beccari - News briefs
  10. Gucci offers consumers stylish avatars in gaming collaboration
VIDEOS
More Videos

MORE IN Mobile
Ralph Lauren debuts conversational AI stylist for app users
The 1916 Company revamps mobile app
BMW to introduce carbon footprint tracking via mobile app
Snapchat introduces subscription service
Meta launches virtual fashion with Balenciaga, Prada, Thom Browne
Attentive introduces personalized, VIP SMS service for brands



RECENT ARTICLES
CFDA bans fur from New York Fashion Week
The Macallan hosts exclusive residency at Rosewood Baha Mar
RH opens Detroit showroom

Alexander McQueen tests new creative signatures in spring/summer 2026 preview
Off the Cuff: A Q&A with The 1916 Company’s John Shmerler
Presenting bespoke models, Bentley tributes ‘Dutch Masters’