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Mobile

Hermès encourages app sharing with two-screen content

April 23, 2014

Video still from Hermès scarf app promotion Video still from Hermes scarf app promotion

 

By Sarah Jones

French leather goods maker Hermès has updated its scarf-tying application to include a two-device game to encourage consumers to share the app with friends.

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  5. ‘Love is a Gift’ centers Tiffany & Co.’s holiday campaign
  6. CFDA bans fur from New York Fashion Week
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