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Internet

How luxury brands can tap the blogosphere’s growing influence

November 8, 2010

 

By Peter Finocchiaro

Blogs are increasingly important voices for luxury brands to tapLuxury brands need to be more proactive in cultivating a presence in blogs that have assumed a more central role in the cultural discourse, according to several media experts.

Consumers trust blogs more compared to traditional media than they did five years ago. Brands should actively look for ways to generate positive press by developing relationships with prominent industry bloggers.

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  1. Dior dives into French Riviera with escapist fragrance
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  3. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  4. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  5. Longchamp x Robert Indiana tributes 'Love' sculpture artist
  6. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  7. Pratesi continues retail push with new Boston boutique
  8. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  9. Ennismore picks Bangkok site for first-in-region SLS Residences
  10. Dolce & Gabbana's new Light Blue ad virtually indistinguishable from previous efforts
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