Multichannel
July 21, 2011
By Rachel Lamb
Since luxury marketers have already lost the tactile sense when using digital marketing, adding sound where it counts can truly help them convince affluent consumers to buy their products, according to experts.
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","iv":"4c2e03dc95736c8f0e4be222a801e438","s":"f7fb1c1a5951c56f"}
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