Columns
August 5, 2011
By Judy Jansen
With the advent of handheld mobile shopping, retailers must investigate an entirely unique approach to on-the-go merchandising.
{"ct":"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","iv":"11d0527f0122def7411c988988f3006d","s":"b3144e73d8d123e2"}
Share your thoughts. Click here