Columns
August 5, 2011
By Judy Jansen
With the advent of handheld mobile shopping, retailers must investigate an entirely unique approach to on-the-go merchandising.
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","iv":"c51b59a0174c4704dca5dda360fbad6d","s":"6c2f7abb5b143625"}
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