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Mobile

Hugo Boss builds community, drives foot traffic with international foursquare contest

November 30, 2011

 

By Kayla Hutzler

Menswear designer Hugo Boss is driving in-store traffic and increasing its social media fan base with a mobile check-in-based contest through which fans can win a New York shopping experience.

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  1. Luxury Women to Watch 2017
  2. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  3. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  4. Dior dives into French Riviera with escapist fragrance
  5. WatchBox looks for growth in editorial integration
  6. Ennismore picks Bangkok site for first-in-region SLS Residences
  7. Sephora introduces new concept for SEPHORiA 2026
  8. Gucci is 2019 Luxury Marketer of the Year
  9. Largest Bugatti showroom worldwide lands in Baku, Azerbaijan
  10. Chase opens new Sapphire Lounge in Las Vegas
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