Research
February 13, 2014
By Joe McCarthy
L2 Think Tank's latest social media report makes the case that Instagram is beginning to outstrip veteran platforms because of its proliferating and attractive user base, high engagement levels and ecommerce conducive format.
{"ct":"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","iv":"8e3125ab1288f534af0897a5910eaabe","s":"3b1f5b55a7cbf8fa"}
Share your thoughts. Click here