Research
February 13, 2014
By Joe McCarthy
L2 Think Tank's latest social media report makes the case that Instagram is beginning to outstrip veteran platforms because of its proliferating and attractive user base, high engagement levels and ecommerce conducive format.
{"ct":"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","iv":"aab6e9d139c9e3ce52ed4493fa6ed898","s":"8eee2f8f8a15b302"}
Share your thoughts. Click here