Research
February 13, 2014
By Joe McCarthy
L2 Think Tank's latest social media report makes the case that Instagram is beginning to outstrip veteran platforms because of its proliferating and attractive user base, high engagement levels and ecommerce conducive format.
{"ct":"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","iv":"b0e7e53d87ff27c0df076e8e03ca5f9b","s":"d8c9a91baeb73e9f"}
Share your thoughts. Click here