Internet
August 2, 2012
By Tricia Carr
Swiss watchmaker IWC is relating the challenges behind the innovations of its timepieces to those participating in various sporting achievements in an all-digital campaign spanning a microsite and Facebook.
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","iv":"62de83a0000b737648a1ceda360e4801","s":"97fb9773c5ae5c56"}
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