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Multichannel

Jacob & Co. taps Donnie Yen as brand ambassador

January 25, 2011

 

By Elizabeth Zelesny

Jacob & Co. announces Donnie Yen as brand ambassador Fine jewelry designer and watchmaker for the stars Jacob & Co. hopes to bolster its creative style and spirit with consumers by naming Donnie Yen as the line’s new brand ambassador.

Mr. Yen has starred in and directed several martial arts films. His popularity with the masses makes him an ideal brand ambassador to represent the luxury brand’s success in China.

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