Mobile
January 5, 2011
By Peter Finocchiaro
British automaker Jaguar is aiming to compel affluents to schedule test drives at nearby dealerships via a mobile call to action integrated into its television advertising.
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YCWQG7xKwLvAaW+8YnR7RKBWvvYPStLJyw6NhRMiEP7oJfFgp9mHz+C3QxOUol\/3XsYdyLGA5K81z3v5QCSwb0n+f3IeB4DL\/1EqgKn1zC0dw2UzgNSghlTBgIm43wlE3H139yPRDKirOCD1d+at1BrQMA0PRcO3GbDJi\/owCuuF0QdKqk4dWCpwYv2TV\/EdJ7AFQov2gwwSwRlNjxTXMEV02c5w8vYLtwsRkeIVVZeyPuETM6nS716VKkW4b50zT9oPQG4mZwXUvKJgVCvE7+g\/1iLTEESPpBebe7Z1bt9sJMG3tYsw0N3JggKuKFb6k+CVM+Y3YEbFZ0e\/uEW3BUo4vucNmqHLKGRBaHC5caQKU1Cymvw76UsKrODxjgSELYwmKnAZFIy\/KOUz4T0lvapf0Q+fh7+te4ZA3JIels2LgZu7n5QGcTahJVfJVCcyDkAJtI3ojO1dhOPhC3yfaZUfQRa8M7Tza7Ge5Y1VwXoHPE3B9qtzBu0J67PcEL4bc10rAhU60trfybErpwTwClyAysJ1wIkANrAiHzU4gSwKNQd8\/NOgH3adfr6pUp\/YbjTidthHmauAG7FepClBu2t7PkWPo+405wUAImwK7VDn36ozQRrvP9yUa9nprdeUMPNVPmY9bO4N6V6V8+ZNYrXotwHEi\/nhV22DPYb9u+DDy3vt2EHkiMQ16pczmrwiKd\/L9t69ry+DDP8Y+n2OXrcK0jgmD01HRQk2kt2RRcIANhrCM95DZU51aU8MDxptSlO+p5Wz8DHDoUn+Dk115a7XfclYH7\/DjJvRrKE0UWOQpDLIDoCziHfNDOl2QGh1bKupkorEpKT+4sN1UFMPNfXN3KNbQrFyAyPPH904JX+1HKKPUeRobuz8PhREnxCyUjpK6PH39hyeQVZWWxKaj0IzvfTZFDwQMVLagXlVcExFG7ya0QpQ0KbDn9j\/TOit\/8nI6yKCPpaf6Wu5KGWp\/BsmFVBgLZgk3JA7L8927eAcutm9fDauxq43GGegpN7PRjEiE7i66kh1GqYwESYt6VFW9HLJVyaQ7FrJn5H0oCXusYXDyNmSZHBc0elvvsob6fBjftIK171Vea5iFl8+tUxGHyyZAFcBOMUqmsctQmcg8XBW\/gvLg950F7lCgzbJNZzkKB\/LsuhPVaWdKn7AiMP1ai2PBAq3n\/2xrr7fKlkunGQwSRo5yttHpjQlZRBXtCpo5wP4lP8OW2EhK4lTtuU8SbUGhmYblpbypHMYjvTDlGOSQ+MLwu4L45eLn7mFEbkJfRc9XV8UYiwcNZhrcNFjh1dm8cpW\/vKRUQYktHL5lRZKAd53yMobDHZG9+eZA\/rJlnNFjeazYtyCOnyAhzpGTvKQH\/DYgm5r7seIGMlDUa6tEwStgHz5uDaokD5baRiAgA4iE7e1YesTv\/uhuojkAoXM41Ymt5m8GgG3Z+tm2aA0ihsPIJ9VhCSjXgPyL5v337dDnQUZstJPZC8Mbb6OTsnjQc24kwxPhi+WW3Ju5TKJGfg5l8RlZck+op2ocQ1IKjvDchHDPL3Lk0+4cO1EStnO2NEY\/MKdhdbK4sJ\/wJqhykTCmlrtHHMrhfRtQArOr81ASOlQ2LNI5HrPlyesKb1iOsu2kTKjJh0m+wPqMc\/WrcmQEYLAKJJcZqHaB5gf2poQ5ynZY\/RnJiix4RGzI+CBaNdzbEnLP7IUqIEvZY02TW2axLtGvmLoWpi2VvS98l1IDvvPbN3sOPbDr48hUtA1yPxrQSeLKMfZzj4tdBUE0MqiCxac\/luNlWvqDTVBsr6qGbR60060F8yc9F1hc\/5p9r6C0EbAl9FFTqWUZjmTRFN8jjw5MR9ryWd\/zVDp8cxE0gujvfecpJXv9aMgSMAV96UT62yF9D1T\/cmv5upCuU69XEh1Zy+yV3IVgCGFJGLBbc4MYQPBOdDPpk0s0KeWO3fwTyprs5YN1UG6KfKxnC4vcLuqinl3hcdXcSnfJwub0tz4Ame3khQoJS5m6GIJx5EbHug4r6DfeivFGJvycmFMBx96KIu8d\/882DTfgAmZdbpKyS6ElXyyk4v2wgP\/9Wn4vEpoXMsQtqq28LukA3WDsN0poTgdCU1p3ij0fY7AqNUvRm\/UrcN4Kx\/qCeG2aRA8aO+\/nneD3NssGykriKCRlZa+qyBZAasiSDoFkSuZlB8phd0UAc3kB\/MC2wmtwDXtNMHPZq3OUFlDA2kMnjbPzlzVqWxYhwRFz59Qa4Sfm9DhwFMVE8NpdfBYoBAFESpWW4\/a4i1Op\/tp9a4SRJuEPLKwXMcGFLldQVp5\/3GVW0eLgEOSBLmWlGz9le1F6beYnm0woYm9OOIGqxPR8okCuJimKT7ibmztBA0mALqMgyER1\/Rk75rD59BrFY12HawfH\/pRvHUjJFgzl0XZahdbAvX\/gKLrR77so6bZ8V2H5pM79uHQ2AURbErGsj+Rn1xQsVrDu8GBF+rv4Tb9Rl+SFrzCrnvEMEz1Lv8T+LxF5qy3r2FpRTAfinGFotzqDimVMKSp9lAaiJnW4fr6yqT0xz2cRBjEbHXB9Xjvkl1SqhVNwI50cgkEWhmqBpLP8cxLU1jjIwAwBYb9AxRqa5ayAVfyD7NR\/qRAMWnRPKeyA6\/fV90Bn\/\/yN9+pbAyVbfLVGfmsvs1H\/vU9mnbKcOWoBhZFZZqMqjT3\/noy9jU0y9\/1F55iYvHdLxKavEDDdTGCU11qBvFdJk94ZV0teSKny\/vBb0rF1Z5rtlCim4M6lhpsAXW6kUldCCbTZfQh\/BsJcx3PnMOBaPblKkqU1UdNwtfiBGB2MkioplK5o+z6o+jZZsn6SSp6joR9dh2rSEE\/jvE2LU5N7gm5WXm0PAn8wvPfeKBQyF0czjQbAzMnAm7IfItjeNI\/6ABAMHOpS8DCBBGnQtECvyN972gETWON8uW663t9wwqtoAKzoDf\/HdbH6SYbPvow2pBlcL8pIlPm\/tDxkJp2iNGt3PdTIDmKuKSHELNJdapClGqVsLmfQen1R9RcywiS1Q7iyFADb3ZjyMfXSEx2T\/UTNR8itrI9cWIks8KMzUboSnRwa8r07q0TuMkrFuuNcsNAV2WR15QDXXtGcVhBX617YjnCFmIpgpa\/lyOPUZ4mSk8toilQ6BwnJQsowfzk34W9VwhpAqmA+qkfdbQlFIrYqrcLD+IcY7WWUFzfDrIfEkKB82vnRccKzW6c0XJNoO4CnJl1vmaa\/YY91C10xBujebaasNj3k1ITyo24gJx0lIQlO1Qgj5yvaQv60cumwH47jHxP5XnciwJ7pdHXOCr773ud\/oJJoR7QKVcv+8U5ZW\/51HUjQbQxjMBDP5e9O\/Q\/jQjFS+N+Wt\/QwgVziZn2M1sQ2J3dMldNGIaN1G+0cRYUA0eK1J2uE\/m29zBGECqLyYHybBj3Vz+Egn5JhhyroODKaXnJKPxkkU9Wh+x73Y39VhfsRaGEhFLoE2ek5lnMWydNs6hRfH5mON+mAxeyEnRMzK2JNBqHIPQmQsRs8e7gsp\/7cgD1pQEyEJRfvfC+VnvEOf0OTGUsPUrSljZiqOWU60m8C2X2erk\/CGGmEctRMsxNvGKyPVaqG4V6PwvQ9tde+t+ZTmywAFWSATdlfDEeDxHEi2u5J5bmjfVqoj2ZLMRrA3XGYGnjmesuGvTkvQqgigUBRxcAmAveVFrEf4Mafj+tN8h+A6nyF8Nl1OJfMHW0PgMfCykdz3U5Mvm9aot6RZlP66xmwBtA3eOzNUS3NNpT5EBrP\/IaGQyi411kqquCHXoOIqekIHbKzvtCDnj69dMUOUuKCELxicGdnVJ3w+iEZ4gflV+0Slw0m\/3J4Yr+5PPxigLXy+i1zTrJHLpXR1LCg+tAeC8NHP59\/i1L81MrBr2iYeL3U43z8K1iWgK08BkP0mVQy+I6ytKzbXGJfR2gd8H9+90GLza3f8C3B4hgOz+UFaGgJNWDj2tEa+sYn\/vduWA+6zqN1NK+4z00yUwLFr7y8GCL20QEWNV83a1KBk8Nr0lJhLaFf6YfYINmTk0T3I7jgu3YyUgtv\/x85pg+3UxIhkJWgOc9QjyZHEvu4v69rIgOyoEWB5rUR2R5+SsGBDIb5oK2nfMxiwh+MdIgfGwde8qy1pZSqktd2NaL\/FA==","iv":"f178dc6d0e53d388b35f227cc026655d","s":"571fe4887fa201be"}
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