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Internet

Lancôme flaunts rule-bending mascara through digital campaign

August 7, 2014

Instagram image for Lancôme's Grandiôse mascara Instagram image for Lancôme's Grandiôse mascara

 

Beauty marketer Lancôme is hyping its new Grandiôse mascara with a social and digital campaign that highlights the “revolutionary” technical details of the first angled wand.

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