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Dec. 22, 2025
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Mobile

Lexus combines mobile, TV for youth awareness

May 15, 2012

 

By Tricia Carr

Toyota Corp.’s Lexus is raising awareness for its 2013 RX F Sport during the season finale of prime-time ABC drama “Revenge" by offering viewers additional content and a chance to win a vacation package via Yahoo’s IntoNow mobile application.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Savannah College of Art and Design debuts SCAD LUXE research center
  5. Lamborghini heads to French Alps for women-led driving series
  6. Ennismore picks Bangkok site for first-in-region SLS Residences
  7. Dolce & Gabbana debuts Devotion fragrance film
  8. Dior builds five-story statement flagship in Beijing
  9. Laura Burdese to succeed Bulgari CEO
  10. Exclusive Resorts purchases Inspirato for $59M
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