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Lexus online US Open campaign to see 100M impressions

June 15, 2012

 

By Rachel Lamb

Lexus’ online campaign for the U.S. Open tournament that includes digital advertisements and a virtual golf game is expected to see more than 100 million impressions and 100 million social media ad impressions, according to the game organizers.

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  1. Culture is luxury’s next competitive edge
  2. Named global ambassador, Priyanka Chopra Jonas shares creative perspective with Bentley
  3. Chandon launches ready-to-serve spritz collection
  4. Pedro Pascal joins Chanel as house ambassador
  5. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  6. Dolce & Gabbana appoints Stefano Cantino co-CEO following chairman change
  7. The 1916 Company sets up shop on Manhattan Beach
  8. LVMH Q1 2026 sales down 6pc
  9. Hermès unveils new leather workshop in Gironde, France
  10. Louis Vuitton adds to Color Blossom collection
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