Mobile
September 13, 2012
By Rachel Lamb
Toyota Corp.’s Lexus is likely targeting younger aspirational consumers through ads and videos on the mobile game application Gems With Friends.
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","iv":"8bb45d404e5e572adb4152da44987d42","s":"72cbe03b616fd39e"}
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