Mobile
September 13, 2012
By Rachel Lamb
Toyota Corp.’s Lexus is likely targeting younger aspirational consumers through ads and videos on the mobile game application Gems With Friends.
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","iv":"4f82af4c74607112f5a30d1fb0c5ecf1","s":"82dd3d04f8ba8886"}
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