Mobile
September 13, 2012
By Rachel Lamb
Toyota Corp.’s Lexus is likely targeting younger aspirational consumers through ads and videos on the mobile game application Gems With Friends.
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","iv":"9c530c24d3458352dd5436d3e026ea88","s":"432ede700306b22c"}
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