Mobile
September 13, 2012
By Rachel Lamb
Toyota Corp.’s Lexus is likely targeting younger aspirational consumers through ads and videos on the mobile game application Gems With Friends.
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","iv":"e1ff33a03cdf00d15dbef974620590f5","s":"d1d385d8334e425f"}
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