Mobile
September 13, 2012
By Rachel Lamb
Toyota Corp.’s Lexus is likely targeting younger aspirational consumers through ads and videos on the mobile game application Gems With Friends.
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","iv":"58cab5e8a397f22f930a84936802772b","s":"d03436263f91f23b"}
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