Mobile
September 13, 2012
By Rachel Lamb
Toyota Corp.’s Lexus is likely targeting younger aspirational consumers through ads and videos on the mobile game application Gems With Friends.
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","iv":"8d063e7b19a7dec7519c4727a40ca52c","s":"21da6027017b1bae"}
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