Mobile
September 13, 2012
By Rachel Lamb
Toyota Corp.’s Lexus is likely targeting younger aspirational consumers through ads and videos on the mobile game application Gems With Friends.
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","iv":"d4f0605c95044d2654a6f07862030cde","s":"c0b19dbc2e2bc0fb"}
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