Mobile
September 13, 2012
By Rachel Lamb
Toyota Corp.’s Lexus is likely targeting younger aspirational consumers through ads and videos on the mobile game application Gems With Friends.
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","iv":"b0919f5897c53417f2a6b5b0200cedb3","s":"15393b445b007f52"}
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