Mobile
September 13, 2012
By Rachel Lamb
Toyota Corp.’s Lexus is likely targeting younger aspirational consumers through ads and videos on the mobile game application Gems With Friends.
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","iv":"f5bf31f6cea34c2738eff451675104f3","s":"3bbe0d2a7a36cc28"}
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