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Multichannel

Louis Vuitton ramps up social media, mobile engagement efforts

September 29, 2010

Interbrand taps Louis Vuitton as world's most valuable luxury brand

 

By Peter Finocchiaro

NEW YORK – Luxury icon Louis Vuitton is accelerating efforts to engage its legion of fans through social media such as Facebook and via streaming video on mobile phones, according to executive from the brand at Advertising Week.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Savannah College of Art and Design debuts SCAD LUXE research center
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Ennismore picks Bangkok site for first-in-region SLS Residences
  5. Exclusive Resorts purchases Inspirato for $59M
  6. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  7. Dolce & Gabbana debuts Devotion fragrance film
  8. Nordstrom ignites gifting spirit with ‘Oh, What Fun!’
  9. Dolce & Gabbana introduces advent calendar this season
  10. Sephora introduces new concept for SEPHORiA 2026
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